Is SEO Dead in 2025? Here's the Real Answer
In the past few years, digital marketers have heard people say "SEO is dead" more times than we can count. It has become a bit of a cycle, and certainly a recurring debate, often as a result of some significant Google algorithm update or change in user behaviour. But now that we are in the year 2025, an age characterised by AI, voice assistants, and the creation of content seemingly at breakneck speed, the question feels pertinent. SEO Is Not Dead — It’s Evolved SEO is alive and well, but it has evolved significantly since 2015 and 2020. The blanket practice of keyword stuffing, chasing backlinks regardless of context, and writing for search bots rather than humans is a thing of the past. In 2025, SEO is about understanding user intent, creating explicit value for users, and optimising for countless search experiences - not just Google. Here is...